Pandas, Penguins and SERPS Oh My

Image of PenguinsBy now everyone is settling into the recent changes made by Google.  On April 19, 2012, Panda 2.5 updates went into effect followed by Penguin updates on April 24th.  Many sites fell hard in the rankings and some sites were ecstatic when their rankings improved dramatically.

Confused?  Not sure what all this means?  Join the club.  Many website owners share your frustration.  If you were one of the unlucky sites that lost ranking, it’s time to sit back and take stock of what transpired.  Did you employ black-hat SEO tactics?  Do you even know what black-hat SEO tactics are?

Let’s take a step back.  There are many opinions about the recent Google algorithm changes.  The Penguin updates were designed to address problems with web spam.  The purpose of the update was to reduce rankings for sites that violated Google’s quality guidelines. As with all Google algorithm changes, there is disagreement about what techniques violate these guidelines.

The Panda 2.5 updates targeted over-optimized sites and sites associated with link-building networks.  Some sites were totally removed from Google’s index which is deadly.   Some link-building networks are issuing refunds to customers because of the devastating hit to rankings.

We believe in creating solid websites that have quality and focused content.  We do not buy links for our customers nor do we recommend they engage in such tactics.   Updates such as these happen throughout the year.  Google is constantly evaluating the results of their algorithms and make adjustments periodically.

At Maggie McLeod Designs, we will help you build a solid foundation based on your strategic goals.  We will answer your questions and help you develop a strategy to get your site ranked without ever using black-hat tactics.

Contact us today to get started.

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