Is Facebook the Face of the ‘New’ Web?

This morning I woke up to more frustrating and unwelcome changes to Facebook yet again.  Winter Park is a close community. Everyone in my social circle dislikes the changes.  They feel disorganized and disoriented.  I echo their sentiment.

Last Friday I had a discussion with potential client of Maggie McLeod Designs.  They were advised by another designer that Facebook will replace the need for web pages.  She asked my opinion and I disagreed.  The changes this morning solidify my opinion.

In the last year or so, there has been a little more flexibility with Facebook pages.  You can design a little and there are now 3rd party developers creating interesting tools for our use.  Even though the changes this morning did not seem to impact my Facebook page much, it really changed my ‘social’ side of Facebook.  Stop and think for a minute.  The people who find your Facebook page are predominately the ‘social’ users.  Businesses use Facebook as yet another presence on the web.  If the social users that need to ‘find’ your business on Facebook are frustrated and angry, I think it will impact your Facebook traffic.

Stop and think about all the social tools available to you.  Now think about the tools that make using the social tools easier.  Now add on the new interfaces, api’s, tools and constant change and it all seems a bit convoluted to me.

Don’t misunderstand.  I am a big proponent of social media when used properly.  I use it and I recommend that my clients use it.  Do I recommend they abandon traditional web pages and just have a presence on Facebook and Twitter?  No.

I want to have some control of the look and feel of my presence on the web and I want the same for my clients.  I want to be able to update, modify and predict outcomes and monitor website traffic and trends.  Waking up to unannounced changes and frustration does nothing to promote my business.

There may be many, many people out there who disagree, but I look at it from a different perspective.  Does social media impact business?  Yes.  It’s a double-edged sword and those impacts can have both a positive and negative effect.

I encourage everyone to talk to their designer.  If they are not up on current trends and changes in the internet space, it’s time to keep looking for the person you want to trust with promoting your brand.

Ask Questions. Maggie McLeod Designs welcomes your questions.